ABSTRACT
This chapter presents an overview of the Comcast's market dominance. It focuses on the company's organization, business strategies, and the political influence to demonstrate how the Comcast has achieved and exercised its power. The chapter provides a political economic analysis of the Comcast and the structure policies, discourses, and the lobbying operations that enabled its ascendency. The Filmed Entertainment segment earns revenue from producing and distributing film content and the related assets. Comcast has long been invested in developing a direct marketing business for digital television, both through its target-marketing subsidiary Comcast Spotlight, and as part of the cable industry consortia trying to use direct marketing to derive more revenue from content via video-on-demand (VOD) services. Preventing Comcast from merging with Time Warner Cable to create a massive Internet and the cable television monopoly was an important victory for the public interest and for the democracy.
