ABSTRACT

This chapter conveys that media literacy cannot be done without embracing the vocabulary of political literacy. Pedagogical approaches to media literacy should take into account that today's youth may be engaging in negotiations over developing knowledge and identity, coming of age, and struggling for autonomy. With young people incorporating The Daily Show (TDS) and The Colbert Report (TCR ) amidst more established news alternatives as part of their media diet. The civic and political engagement is shaped by political communication that focuses on the communicative interaction between political institutions, the media, and citizens, and questions a transmission view of communication. A political critique brought together modern political communication theories, academic research on political humor, and TDS and TCR as pedagogical tools in a course titled, Satire as Political Critique. TDS and TCR have become valuable resources for younger audiences because Jon Stewart and Stephen Colbert have established a relationship with the culture of cool.