ABSTRACT
On October 13, 2012, just three weeks after Apple released iPhone 5, Saturday Night Live aired a searing sketch that ipped the script on the company’s messaging and the media’s reporting on the device. A panel of tech reporters in a talk show setting aired common complaints about the device, like having to use Google Maps in a web browser because Apple had not yet created a map application for its mobile software, and their disdain for the purple hue that discolored photographs of the sun. Others protested that the device scratched easily, and was too light and delicate (King, 2012).
