ABSTRACT
Pashkevich (2011) analyzed the role of stakeholder collaboration and institutional struc-
tures supporting tourism development at heritage sites. A recent study by Camison and
Monfort-Mir (2012) suggested that organizational structures based on interaction and
co-creation among several actors is, in fact, a type of institutional innovation. These struc-
tures are also able to facilitate diffusion in product development, if supported by necessary
policies (Camison and Monfort-Mir, 2012, p. 787).