ABSTRACT

Pashkevich (2011) analyzed the role of stakeholder collaboration and institutional struc-

tures supporting tourism development at heritage sites. A recent study by Camison and

Monfort-Mir (2012) suggested that organizational structures based on interaction and

co-creation among several actors is, in fact, a type of institutional innovation. These struc-

tures are also able to facilitate diffusion in product development, if supported by necessary

policies (Camison and Monfort-Mir, 2012, p. 787).