chapter  10
Changing organizational structure and culture to enhance teaching and learning: cases in a university in Hong Kong
BySAMUEL K. W. CHU AND SANNY S. W. MOK
Pages 17

Advancements in social media and digital technologies have transformed the current spread of information and knowledge. On the forefront of knowledge creation and new discoveries, the university is no exception. To keep pace with the fast-changing times, universities must embrace these new technologies in their teaching and learning. As Albert Einstein once said, ‘The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.’ We see that how the ‘thinking’ of members of a university in general can be changed through the introduction of new teaching and learning initiatives by individual lecturers with the support of top management. We argue that teaching and learning can be enhanced by a combination of organizational structural and cultural change: the process starts with structural changes, such as funding opportunities and performance evaluation, which offer incentives for pedagogical innovations. Once the initial innovations begin and yield positive effects, a gradual spread and diffusion of innovative pedagogies will follow, which changes the university’s organizational culture in the area of teaching and learning.