chapter  1
Introduction
ByMelanie Kay Smith, László Puczkó
Pages 6

Health and travel? Travelling for health? Healthy travel? The arena of health-related tourism appears to be very dynamic. Medical tourism is forecast to enjoy exponential growth. Wellness tourism is forecast to grow at an exponential rate. We can read annual trend reports and forecasts which enlist destinations and services that are expected to represent a high rate of growth or popularity every year. Industry publications and press releases are shared almost daily indicating how exceptional this industry is. Professional books and journal articles show the interest of the academic community, too.