chapter  22
17 Pages

Mobile messaging by migrant micro-entrepreneurs in contexts of superdiversity

WithCaroline Tagg, Agnieszka Lyons

This chapter explores an aspect of contemporary social life that is only now coming to the attention of either the superdiversity or business communication literature, that of the use of mobile phones by small business owners, including those who have migrated to the country where they now work. In contrast to research which points to the role played by the internet in fostering superdiversity, the chapter draws attention, firstly, to the use of mobile messaging apps by migrant micro-entrepreneurs in establishing ethnically and linguistically homogeneous social support networks; and, secondly, to the way in which their virtual interactions are grounded in their everyday social lives and business transactions. Importantly, the chapter documents how migrants draw resourcefully on their mobile phones as a tool for getting things done and maintaining relationships in contemporary superdiverse city spaces.