chapter  5
The identification of pollinators: where are we and where should we go?
ByLaurence Packer, Erica Ali, Sheila Dumesh, Ken Walker
Pages 17

Global public awareness about the crisis surrounding the conservation of biodiversity, extinction of species and environmental issues in general has grown significantly over the last few decades. This needs to be done both as part of raising awareness about their role in terms of biodiversity and ecosystem services as well as in terms of the connection between pollinators, livelihoods and sustainable agricultural development, food and nutritional security and economic development. This chapter highlights the key features of two pollinator awareness campaigns: in Kenya, run by the non-governmental organisation Nature Kenya and in the United States, coordinated by the Xerces Society for Invertebrate Conservation. One important and exciting lesson that the Xerces Society and Nature Kenya have learned from their pollinator conservation work with farmers is that the technical guidance they have developed to address these priorities are directly applicable to urban and suburban landscapes: gardens, parks, roadsides, golf courses and more.