chapter  12
Global public awareness of pollination and pollinators: recent trends and dynamics
ByDino J. Martins, Mace Vaughan, Scott Hoffman Black
Pages 16

Global public awareness about the crisis surrounding the conservation of biodiversity, extinction of species and environmental issues in general has grown significantly over the last few decades. A major shift in thinking and public perception about the connection between human activity and the environment occurred with the publication of Silent Spring by Rachel Carson, which first appeared in three serialized excerpts in the New Yorker in June of 1962. Carson’s work related to DDT and other pesticides that had a large number of unforeseen effects as they travelled and bio-accumulated along food chains. The ongoing interest around this subject is evident – currently Rachel Carson’s work (republished on its fortieth anniversary) has been cited over 9000 times in the scientific literature alone.