Evaluating the Effectiveness of the Or ga ni za tion

Clearly defi ned goals and objectives are essential for assessing the effectiveness of a  sales or ga ni za tion as they establish the target to be achieved. Per for mance assessments have to begin with the end targets in mind to be achieved. As targets to be achieved, goals and objectives establish the benchmarks against which actual per formance can be compared and evaluated. As such, they provide the sales team with a roadmap to success.