chapter  13
Legal and Public Policy Considerations for Product Planning
Pages 12

Legal and public policy issues are important aspects of product planning and deserve the same, if not more, consideration than other aspects. Because of these issues’ importance, it is not uncommon for a legal representative to be a member of the core team overseeing the product planning initiative. The legal representative provides counsel and direction on issues related to the topics of intellectual property, product liability, business entity formation, and even public policy, which are discussed in this chapter.