ABSTRACT
Disability features in popular culture in both stereotypical and subversive ways. This chapter explores the way key theorists ascribing to the social and cultural models of disability have approached the topic of disability in popular culture as a subset of the media and culture. While both disciplines have made important contributions to this area, each group has approached the topic from a production perspective, neglecting to consider the role of consumption and critical engagement. Drawing on John Fiske’s notion of the producerly text, this chapter proposes producerly popular culture as a way to engage with the pleasures of popular culture.
