ABSTRACT
Disabled people are being increasingly portrayed in UK and US advertisements. The medium of advertising is indispensable throughout British and American media due to profitability and the potential to access “new” markets in an increasingly consumerist culture. This chapter analyzes the representations of women with impairments in UK and US advertisements from a feminist disability studies perspective. Additionally, the reactions from a small sample of women with mobility impairments to the sample of advertisements are featured. The extent to which advertising representations compare to the lived realities of disabled women is a key focus in this chapter.
