chapter
5 Pages

Introduction Scholarly Engagement with the Magazine Form

Expansion and Coalescence
WithDavid Abrahamson

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book examines the approaches and parameters of magazine research, as well as studies of the various genres of magazine publishing. It explores the research into the contributions of prominent individuals and the factors which define the roles and performance of magazine professionals. The book addresses the research into aspects of visual presentation used by the magazine form. Many media scholars agree that magazines—even more than newspapers, which are largely derivative, amplifying rather than creating social and cultural trends—serve both as a mirror of and a catalyst for the tenor and tone of the sociocultural realities of their times. A corollary of specialization will be that fewer magazine Web sites will identically mirror the hard-copy print version of the publication. Many magazine publishers will come to believe that other principles of conception and presentation apply on-line.