chapter  33
12 Pages

Digital Transformation, Print Continuity

Magazine as Art Form Rather Than Platform
WithDavid Abrahamson

Some future historians may maintain that it was the advent of the World Wide Web in the mid-1990s that marked the true dawn of the Digital Age. Clearly, the digital revolution has provided new delivery platforms such as the desktop computer, the tablet, the smart phone and the wearable optical head-mounted display, which many magazine publishers are learning how to embrace. Regardless of what technology prevails in the future, the advent of the digital age has, in a number of ways, transformed the nature of magazine content. In 2014 the Tow Center for Digital Journalism at Columbia University produced a study that included a fairly definitive explication of the business models worth examining in the search for financial support for magazine-like journalism on-line. Regardless of what technology prevails in the future, the advent of the digital age has, in a number of ways, transformed the nature of magazine content.