The existing research has discussed the measurement of eco-innovation and ‘Tripple Bottom Line’ separately, and this paper will build up a model to evaluate eco-innovation with the measurement of ‘Tripple Bottom Line’. According to Cetinkaya et al. (2011), realistic funding and measurement are necessary for the sustainable development and thus, suitable performance measurement is significant for sustainability (Chaabane et al. 2012). However, the integration of tangible and intangible performance of eco-innovation adds to the complexity of the measurement selection (Giannakis 2007; Bai et al. 2012). ‘Tripple Bottom Line’ has been introduced by Elkington (1997). It advocates equal treatment of all three dimensions, economic, social and environmental aspects for sustainability (Beske 2012). Hence it would be appropriate to measure eco-innovation with social and economic performance dimensions in addition to environmental dimension. That is, triple bottom line measurement will be taken into account in eco-innovation, providing a more considerable evaluation. Triple bottom line includes economic, environmental and social performance. Table 1 summarizes the studies that have been carried out with respect to three performance measures. It is visible from Table 1 that non-economic performances have received lesser attention from researchers than economic performances.