In today’s competitive economy, firms are surrounded by a unique environment filled with challenges and opportunities. Businesses face stringent operational requirements that include Clean Development Mechanism (CDM) of the Kyoto Protocol for sustainable development and emission reduction (especially in developing nations), environmental protection legislations of Waste Electrical and Electronic Equipment (WEEE) directive in the EU, the End-of-Life Vehicles (ELVs) take-back policies of Germany, the Universal Waste Rule (1995) of North America and Japan’s Extended Producer Responsibility (EPR) law, amongst other similar legislations. Basically, these regulations require businesses to contribute to the three main dimensions of sustainability called the Triple Bottom Line (3BL), namely environmental, social and economic sustainability (Sarkis et al. 2010; Ulutas et al. 2012; Karakosta et al. 2013). Only those firms that understand these unique challenges and are prepared to timely grasp the associated opportunities stand a better chance of gaining long-term strategic competitive advantages that result in subsequent enormous business success.