RL is well-understood and practiced in some developed countries, resulting in significant economic and environmental benefits in the practicing nations (Zhang et al. 2011; Gunasekaran & Spalanzani 2012). Most of the external and internal factors governing the successful implementation of RL have been well-addressed in developed country context (Rogers & Tibben-Lembke 2001; Daugherty et al. 2009; Gonzalez-Torre et al. 2010). Some of the key cited RL factors in these previous studies are government regulations, customer demand, entrepreneurs’ policy, support of top management, stakeholder commitment, incentive systems, quality of inputs and vertical integration (Carter & Ellram 1998; Dowlatshahi 2005; Rahman & Subramanian 2012). Furthermore, a review of the literature indicates that RL studies are mostly focused on location-allocation modelling with limited focus on implementation issues (Kumar & Putnam 2008; Ilgin & Gupta 2010; Sheriff et al. 2012).