ABSTRACT

Right at this moment, millions of people around the world are playing video games. One obvious way in which this matters is fi nancial. Th e rising popularity of games translates into astounding amounts of cash. Th e game industry is quickly becoming a fi nancial juggernaut. Our research may help make even better games, may help large companies increase their profi ts, or may off er a critical perspective on the social workings and eff ects of the game industry. Either way, the very size of the industry justifi es our attention. But it isn’t just the money that’s important.