ABSTRACT

This chapter focuses on the increasing presence of what has been considered ‘internet-specific’ language in physical public spaces, and how meanings of digital discourse are reconstructed and recontextualised in offline public spaces. In turn, these ideologies reinforce public constructions of a specific online language variety, or what is referred to as the enregisterment of internet language. The locations in which public texts are situated are crucial, as the meanings of language are often dependent on the practices associated with these spaces. The majority of linguistic landscape research investigates public texts in the offline physical world, and few studies have explicitly considered the internet as part of the linguistic landscape of a particular locale. The student researchers were instructed to ensure that each photo captured the text and its surroundings. In addition to language features, they also took field notes about the location of the text.