ABSTRACT

The nature, location, and dynamic of discursive power in Social Media, or broadly speaking the participatory web, are fluid, changeable, and non-static. Social Media provides all forms of offline communication and beyond through mediation of electronic devices. This chapter discusses some of the issues that critical discourse studies (CDS) is facing in its application to content arising from a Social Media Communication paradigm. It shows how central issues of power and methodological understandings could be envisaged for a Social media critical discourse studies approach. These debates aim to accommodate the new technological and epistemological challenges as well as argue for viability of a continued CDS approach for these new spaces of participatory communication. The chapter provides some sharply tuned considerations and suggestions along the lines of the call for new forms of interdiciplinarity towards future directions in theory and application of CDS in digital participatory spaces.