ABSTRACT
Media has always helped shape what is deemed important to a culture. Moreover, it has contributed to the ways in which different groups of people and communities are understood and perceived (McCombs and Shaw, 1972). The academy has its own forms of media, such as books and journals, which channel knowledge distribution and serve as a medium through which messages and meanings are articulated and disseminated. In particular, these academic media transmit discourses, or the aggregate of speech, writing, thought, and feelings on a topic or set of topics, that both defines and is defined by those topics.
