chapter  2
Transnational Holmes: Theorizing the Global-Local Nexus through the Japanese Anime Sherlock Hound (1984–)
ByIAIN ROBERT SMITH
Pages 17

This chapter explores the geographical, cultural, and policy contexts of children's television, focusing on developments in Western European and Arab countries to explain some of the factors that have influenced localization and local content in a global landscape. It considers the global landscape for localization and the role of US players, before comparing and contrasting localization in Western European and Arab countries where the balance between the global and the local has been shaped by differences in expertise, history, policy, and regulatory environment. It shows the balance between national policy initiatives and global corporate strategies has been an important factor in determining levels of local content and degrees of localization. The chapter focuses on television delivered by channels; as children's media consumption shifts toward more on-demand consumption, it raises further questions about the future and nature of localization and local content.