chapter  35
16 Pages

Retail shops and stores

WithFred Lawson

KEY POINTS: x Retail trading is affected by marketing, competition, polarisa-

tion, and store locations x Market research of customers and focus groups is highly

developed x New concepts, innovations and efficiencies in operation are con-

tinuously being introduced

Contents 1 Introduction 2 Terminology 3 Markets 4 Shops and stores 5 Small shops 6 Department stores 7 Variety stores 8 Supermarkets 9 Hypermarkets and superstores

10 Shopping centres 11 Retail parks 12 Regional centres 13 Bibliography

1 INTRODUCTION

1.1 General Retail outlets consist of buildings or rooms where goods or services are sold to the public. They include shop and store premises and also concessionary space.