chapter  35
16 Pages

Retail shops and stores

WithFred Lawson

KEY POINTS: x Retail trading is affected by marketing, competition, polarisa-

tion, and store locations x Market research of customers and focus groups is highly

developed x New concepts, innovations and efficiencies in operation are con-

tinuously being introduced

Contents 1 Introduction 2 Terminology 3 Markets 4 Shops and stores 5 Small shops 6 Department stores 7 Variety stores 8 Supermarkets 9 Hypermarkets and superstores

10 Shopping centres 11 Retail parks 12 Regional centres 13 Bibliography


1.1 General Retail outlets consist of buildings or rooms where goods or services are sold to the public. They include shop and store premises and also concessionary space.