ABSTRACT
The large general publishing houses usually have a team of specialist press officers or publicists that liaises with the media on behalf of a variety of lists. There are also specialist press and Press Release (PR) agencies and it's common for large campaigns to be contracted out to them. Whereas in the past authors may have preferred to leave it to their publishers to organise publicity, working through an established range of publications and broadcast channels, a process of media fragmentation has made it much harder to predict where an audience is likely to be spending time. Literary editors form a subsection of journalists, but one that is particularly important to publishers. Planning press coverage is easiest if one have an existing network of media contacts with whom you are in touch on a regular basis. For online publications, society membership magazines and blogs it may be a case of discovering relevant media opportunities through online searches.
