The author argues, in effect, that the positivist perspective, which has sought to replace the classical sociological tradition, is unable to examine the major social and moral issues in the modern world. Having conceptualized theorizing as a social process in which moral orientations are embedded in the fundamental assumptions which theorists make about social reality, the author applies this conception by examining a few examples of classical and contemporary sociological theory. People believe, while it is necessary to restore aspects of classical theorizing, a new theoretical project informed by a human rights rather than a duties orientation should be introduced. The strategy the author has suggested would clearly transform the essential nature of empirical and theoretical activity in sociology. It would emphasize the promotion of conditions that enable human beings to maximize social reflectivity.