ABSTRACT
This chapter outlines another discourse ethical approach in business ethics, Integrative Economic Ethics. Integrative Economic Ethics is not only an application of discourse ethics to the business world, but an attempt to challenge economic rationality on the basis of communicative action. The chapter discusses salient elements of Integrative Economic Ethics. It discusses Ulrich's term "integrative" and his understanding of integrative ethics in opposition to "applied ethics." Based on Ulrich's understanding of business ethics as a mode of "economic enlightenment", the chapter sketches the different "loci" of responsibility in the concept of Integrative Economic Ethics. Integrative Economic Ethics can be comprehended, in part, as an exercise in "economic enlightenment" attained through discussion and critique of these and other moral or economic assumptions. The chapter illustrates Ulrich's approach by employing the several loci. It discusses the micro level, then turning, to the meso level of businesses, noting in particular Ulrich's perspectives on stakeholder management.
