Will Rhetoric ever Become Reality? A Rejoinder to Larrinaga and Schaltegger

Let me start by thanking Professor Schaltegger (2013) and Professor Larrinaga (2013) for their insightful Commentaries. As both commentators note, the research reported in Wynder, Wellner and Reinhold (2013) prompts more questions than it answers, but it touches on some interesting issues. An in-depth discussion of these core issues was beyond the scope of our initial paper. Addressing them is critical, however, to advancing the debate, guiding further research, and increasing our understanding of the role and impact of accounting education in promoting sustainability ¹ within organisations.