chapter  15
12 Pages

The Language of Nation beyond Borders: The Bilingual Trilogy of Francisco Jiménez


On a recent drive around San Jose, I noticed a billboard placed in a busy intersection near Race Street and Alameda Boulevard: a can of Tecate beer, the black eagle proudly opening its wings on a red background and, under the amazing bird, the slogan: “Para los que no tienen fronteras.” After some reflection on the different ways of translating the statement, I concluded the ad was connecting with the audience on at least two levels. The first way of translating the statement, “for those without borders,” connects with the more recent immigrants and their crossing experience; on the other hand, the second way of translation, meaning “for those beyond borders,” seems to be reaching to a wider audience.1