India is the world’s second largest country, with a population of 1.2 billion people (India Census 2011). It also has one of the world’s fastest growing economies and, despite its reputation as a third-world nation, ndings indicate that improved economic conditions, in terms of increasing levels of individual income, are occurring in both urban and rural areas (Banerjee and Banik 2014). In spite of its progress, India is still plagued with internal issues like discrimination based on skin color, racism against Africans and Indians of the Northeast, and violence against women of Scheduled Castes and Tribes. As this chapter will show, these are not issues that have recently sprung up; they have roots in Indian society’s formulation of the caste system centuries ago. British colonialism and, more recently, the advertising industry have been instrumental in propagating racism in India. The objective of this chapter is, rst, to describe the twenty-rst-century issues that are relevant to the discourse on race and media in India and, second, to further the discussion on how to address the related problems.