ABSTRACT
What influences the desire to travel can be many and varied, especially in today’s fast-paced and media-dominated world. One of the most profound influences throughout history has been that of the written word. Written accounts of other travellers and their experiences, whether in diary form, that of a novel, a poem, or a dedicated guidebook can have an intense impact on the tourist in a myriad of ways. This essay examines such history and influence from the writers of ancient Greece and the Song dynasty in China (AD 960-1279) to the time of the Grand Tour in Europe (eighteenth and nineteenth centuries), from the rise of the dedicated travel guide book to the role of the dramatic novel, culminating in the advent of the travel blogger and digital influencer of today’s modern world. The role such writing plays on the traveller, from inspiration and desire to seek out such places and connections depicted, to the experiences sought at the destination and the merging of the imagined with the reality of place are all examined. The essay draws this together to provide new insights, from early writing to modern digital influence and the profound link that exists between travel and the written word.
