ABSTRACT
In a national culture, gender norms provide a framework defining what is possible for women in terms of organizational and entrepreneurial action. The study of the entrepreneurial intentions of Saudi women would make it possible to understand how the values either hindering or stimulating the passage to the entrepreneurial act are crystalized. According to Auty and Simmons, Saudi Arabia's economy experienced a turning point in its development in the early 2000s and has become a transitional economy. The Saudi government has started pushing for reforms to bring more women into the workforce—a push that is part of a larger campaign to increase the number of Saudi nationals employed in the private sector. Most studies in the field present entrepreneurship as the result of planned action guided by a certain degree of intentionality. Intentionality feeds into both the rational and personal aspects of the entrepreneur's decision-making process with regard to the emerging opportunity that he or she has created or discovered.
