No, that title is not meant to be a tongue twister. Perhaps it is a meta-meta idea. This chapter contains my reflections on the field of epistemic cognition. In other words, what I think about what researchers think about what individuals think about knowledge. That needs a bit of unpacking. The study of epistemic cognition is indeed a bit difficult to unpack. The chapters in this section of the Handbook of Epistemic Cognition on measuring and modeling epistemic cognition well illustrate the challenges and the promise of efforts to think about and study what individuals think about as they think and study.