ABSTRACT
This chapter aims to show how it became possible for the narrative to take hold in the European Union and how it was able to overcome the wave of ongoing criticism that began in 2007. The influence of neoliberalism on environmental policy can be seen in the coupling of environmental policy goals to free market mechanisms, a development frequently referred to as the 'neoliberalization of nature', particularly in the field of political ecology. Discourse analysis makes it possible to show how such processes of neoliberalization proceed at the narrative level and how they manifest themselves in political decisions. The Renewable Energies Directive (RED) represents a neoliberalization of European agrofuel policy, which is expressed in the binding 10 per cent target as well as in the linking of the goal to sustainability criteria that, by means of incentivizing technological innovations, are intended to make possible an expansion of the global market and international trade.
