ABSTRACT
To have a successful private practice, clinicians must see themselves as both helpers and entrepreneurs. Yet, many clinicians are reluctant to view their practices as businesses that need to be marketed to consumers of mental health services. Without effective marketing and business planning, private practitioners face difficulty in establishing and maintaining a viable practice. This chapter covers basic strategies gay and lesbian therapists can utilize to effectively market and promote their services to the community. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: getinfo@haworthpressinc.com]
