ABSTRACT
The chapter investigates the role memes play for the online Jewish-religious group, and the religious message these memes carry about Judaism. By conducting a detailed textual analysis of twelve memes shared on the Facebook page, and eight interviews with the Facebook page's administrators and members, the chapter illustrates how National Religious community members reinterpret their religious identity through creating and sharing internet memes. The memes shared via the "Tweeting Orthodoxies" Facebook page reflect a dialog between popular culture and religion, and between offline and online environments. This dialog shows that Judaism functions as an interpretive framework that does not necessarily exclude religious Jewish people from contemporary popular discourses. One of the earliest forms of entertainment to spread across the internet was humor, noted by the humor focused newsgroups such as alt.humor and rec.humor in the early days of the internet. The chapter also includes the discussion of the National Religious group identity and their relationship to new media technology.
