ABSTRACT
Over the past two years, the authors have conducted research in ten countries: Cambodia, China, India, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, and Vietnam. These countries in general and their governments in particular increasingly expect companies to act responsibly. Corporate social responsibility (CSR) strengthens the linkages between the company and its stakeholders, especially through community engagement initiatives that enable the company to identify needs and thereby to create acceptable and sustainable CSR programs. In this chapter, we present approaches to CSR that include the management of the business footprint, resulting in the creation of value for the company as well as for its stakeholders. Michael Porter and Mark Kramer (2011) call this the creation of shared value—“creating economic value in a way that also creates value for society by addressing its needs and challenges.” The framework presented in this chapter is based on a series of research projects conducted by the AIM RVR CSR Center (2011b, 2011c, 2011d).
