Why Is That Interesting? Finding the Meanings of Unexplored Phenomena
Among the many benefits of qualitative research is its capacity to develop and advance scholarly understanding of organizations through an exploration of emergent or overlooked phenomena. While some qualitative inquiries commence with well-defined research questions that are grounded in ongoing theoretical conversations, scholars may also be confronted with meaningful questions that arise from their engagement in field work (Golden-Biddle & Locke, 2006). Some of our experience with qualitative research has led us to recognize that scholars may also sometimes find themselves exposed to research contexts they were neither planning to study nor initially knew how to describe in any scholarly way.