chapter  13
9 Pages

Immersion Ethnography of Elites

ByBrooke Harrington

While short-term ethnography is fairly common in organizational research, immersion is rare because it is “slow, expensive and laboriously detailed” (Neyland 2008: 90). But while the investment required to conduct traditional immersion ethnography is significant, the scholarly payoffs are commensurate. Groundbreaking insights, along with revisions of long-established theories, are frequently the results of such studies.