chapter  22
13 Pages

Analyzing Visual Rhetoric in Organizational Research

ByLianne Lefsrud, Heather Graves, Nelson Phillips

The claim that “a picture is worth a thousand words” has become a commonplace in modern culture. Yet, despite this general recognition of the importance of images, organizational research has focused almost exclusively on words (Meyer, Höllerer, Jancsary, & van Leeuwen, 2013). In this chapter, we will argue that we need to do much more to include images in our analysis and present a novel approach for doing so.