chapter  24
11 Pages

Structural Sampling: A Technique for Illuminating Social Systems

BySonali K. Shah, Andreea D. Gorbatai

Qualitative research has been heralded for contributing novel insights and theoretical perspectives to the management and organization literature (Eisenhardt, 1989; Pratt, 2009; Van Maanen, 1979, 1998; Whetten, 1989). The processes used by qualitative researchers to achieve these outcomes are often invisible to the reader, yet a set of principled, systematic approaches underlies the practices followed by qualitative researchers. In this chapter we illuminate a sampling technique that has been employed in recent works but has yet to be delineated as a methodology: structural sampling.