Methodology, tools and analytics
This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book suggests that strategy context should be understood at ontological level, what it is the strategy in its particular creative form. The strategy is inherently creative and that creativity can only be strategic if it is to be enacted to full effect. The methodological proposition is to explore business strategy as both art and science, situated in social contexts of control, market behaviour and key processes. Case studies and theoretical innovation support the concept of qualitative/quantitative equivalence in research and interactive business practice. The Kantian approach would require the understanding of innovation by creating new niches in product and/or service markets as connected to the modelling nature of mathematical thinking, that informs innovation in information and communication technologies (ICT)-driven communications and media.