ABSTRACT
This chapter explores the narratives and policies pursued by the proponents of ICL to further the growth of the discipline, referred to here as the market culture of ICL. The branding of ICL is one of a discipline fighting impunity, a beacon of global justice, and the heroic few internationalists who dare to fight big power-players. ICL's growth is inextricably tied to a historical narrative of progress, particularly institutional progress which has enabled the criminalization of gross rights violations. The chapter provides some initial thoughts on the parallel between the central paradigms of neoliberalism and the central paradigms of international criminal law (ICL). The credit market was initially restricted to the steadily employed population; but this market was exhausted by the 1990s. According to Naomi Klein, the market research of corporations in the 1990s 'had found a longing in people for something more than shopping for social change, for public space, for greater equality and diversity'.
