ABSTRACT
In a hemispheric sense, Latinidad stands as an overdetermined concept. It operates as a structure of feeling and a box to be checked, a site of both subaltern and hegemonic politics, a contested category, a cultural geography, a racial imaginary, a global market, and a terrain of solidarity. This chapter focuses on US general market media representations. It should be noted that the field of subaltern, community, and revolutionary media constitutes an important force in Latina/o media and in the construction of Latinidad. Media Studies has long examined the quality and influence of messages about different groups of people through content analyses, surveys, and experiments, which include messages about Latinas/os across channels. Media history determines the temporal logic of traditional analysis, with media scholars following along with the norms, exaggerations, and marginalization assigned to Latinas/os by the broader culture. hemispheric sense, latinidad stands,Latina/o media,cultural studies.
