chapter  2
25 Pages

Adapting the Death Star into LEGO: The Case of LEGO Set #10188

When one of the world’s most famous toymakers decided to license one of the world’s most popular media franchises, a successful new line of products perhaps seemed inevitable. The fi rst LEGO set based on the Star Wars galaxy appeared in 1999 and, since then, over 200 different LEGO Star Wars sets have appeared, as well as LEGO Star Wars video games, books, pajamas, and other merchandise. Considering the importance of the Death Star within the Star Wars saga, it is not surprising that a LEGO set would be made of it, and the resulting set (#10188) demonstrates how the fi lm scenes on which it is based, the set’s audience, and the process of adaptation itself were all carefully taken into account during the design of the set.