Factors in Setting Prices of Journals
Prices of journals and their impact on your budgets are an important subject to discuss. As it is your function as a librarian to provide your clients with as much information as possible, we fully understand why prices of scientific material have become such an important topic. In fact, there is a similarity in the function of the librarians and publishers. Your clients are our clients. I will use the components of the marketing mix (product, price, place, and promotion) as a framework.