chapter  46
8 Pages

Factors in Setting Prices of Journals

WithJan Willem Dijkstra

Prices of journals and their impact on your budgets are an important subject to discuss. As it is your function as a librarian to provide your clients with as much information as possible, we fully understand why prices of scientific material have become such an important topic. In fact, there is a similarity in the function of the librarians and publishers. Your clients are our clients. I will use the components of the marketing mix (product, price, place, and promotion) as a framework.