chapter  6
16 Pages

The Asian Influence: An Analysis of Trade Flows Between the United States and Thailand in the Home Furnishings Industry

As is the case with the fashion industry, the home furnishings industry is often driven by trends. A recent trend that has been quite visible in home furnishing stores, magazines, books, and advertising is Asian-influenced interior decorating. Interiors filled with richly colored silks, ceramics, wood, rattan, bamboo and wicker have become very trendy in homes across America, Western Europe, and other non-Asian countries. The Asian influence on home furnishings usually leads to simplified lines and natural, muted tones with bursts of color in furniture, textiles, and tableware.