chapter  7
The communication gesture of the Beijing Olympic Games
ByWeixing Chen
Pages 6

Seven years ago, on the night of 13 July 2001, when the International Olympic Committee

made the decision that Beijing would host the 2008 Olympic Games, China’s Xinhua

News Agency said that this decision should be ‘a milestone of China’s rising international

status’. The decision made by a non-political international organization resulted in a

huge political significance, because this decision indicated that China would begin the

countdown toward becoming the focus of international mass communication. The main

question at the time was: as the country was to become the object of the international

communications network, how best to shape her response?