Seven years ago, on the night of 13 July 2001, when the International Olympic Committee
made the decision that Beijing would host the 2008 Olympic Games, China’s Xinhua
News Agency said that this decision should be ‘a milestone of China’s rising international
status’. The decision made by a non-political international organization resulted in a
huge political signiﬁcance, because this decision indicated that China would begin the
countdown toward becoming the focus of international mass communication. The main
question at the time was: as the country was to become the object of the international
communications network, how best to shape her response?