ABSTRACT
Recent host cities to the Olympic Games have left legacies with both intended and unintended consequences. To concentrate on the positive: the 1956 Melbourne games, for example, introduced the now standard practice in the closing ceremony of athletes entering the stadium in mixed parties; satellite and colour TV coverage, now normal, were first introduced in the 1964 Tokyo games; the 1984 Los Angles games made private sponsorship and marketing a common practice; the 1988 Seoul games had, inter alia, twin legacies: South Korean economic and political advance; the opening ceremonies of the 2000 Sydney games and the 2004 Athens games metonymically raised the bar for ceremonial spectaculars — and so on. [1]
