chapter  5
15 Pages

The Local and the International in Russian Business Journalism: Structures and Practices

SINCE THE COLLAPSE OF THE SOVIET UNION, RUSSIAN society has become more and

more market-orientated, and this has provided solid ground for the growth of the

business press. Since the beginning of the 1990s, numerous launches have taken place

and the sector is still undergoing development. In terms of foreign ownership, business

journalism is also at the forefront of globalisation in the Russian media market. The

presence of international players is one way of ensuring that the media structure and

journalism in Russia develop towards international models. It should, however, be

remembered that media structures differ even between countries in Western Europe

(Zasurskii et al. 2001, p. 6). It must therefore be considered that no general model can

be applied as such. As de Smaele (1999) points out, when discussing Eastern European

media systems in general, indigenous Eastern European media models will most likely

emerge rather than the Western media model simply replacing the communist model.